It was all because Asmongold hopped over.
(Personally I don’t watch his content, or any streamer for that matter if I can play the game myself…)
So, all of a sudden, every gaming site wrote an article about it and a lot of people followed because why not. Some stayed there, some came back because of a slow gameplay (even slower than Vanilla WoW might I add, the GCD is 2.5 secs by itself…) and the likely too heavy lore reliance. That is, you might love to read up bits of texts why you are killing what you’re supposed to kill, but at a point it can be too much.
That said, I haven’t seen any FF related threads nowadays. Is the hype for it gone?
Whatever the case, if you want to check it out, do so. I didn’t really like the design from the few gameplay vids I’ve seen, but who knows, you might do.