Because Alliance are the coolest 
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About me :
- Racial : Is soo cool, when i switch horde it’s limit a pain and want me to go back alliance.
- Color : the color is more cooler, like Darnassus, Gilneas, Stormwind/Boralus. It’s a chill color that don’t hurt the eyes.
i hate " desert style " like ogrimmar, thunder bluff or Dazar’alor.
- Races : Kinda love the Night elf themes since Warcraft 3 and kinda like ( ok that personnals) the music of humans. this is a very + in my opinion.
And then come WORGEN and that was the point of no return to get me switch main horde
Night Elf + Worgen began the reason why it’s hard for me to switch horde. Now we got Void elf that was very cool and we gonna get a new version of elf so that great
.
- Lore : Ok Everything that impact Warcraft 2 and Warcraft 3 i’m a fan.
And Cataclysm got my heart.
The human kingdom story,
the Night Elf empire ( Lord Kur’talos Ravencrest ),
The sentinells ( Tyrande & Shandris / Warsong glutch) ,
And the Warden ( don’t underestimate that lore, the love between Maiev and Illidan is way too good ).
And since i’m a fan of this , the story of Gilneas with the worgen is unmissable, predicted as my VERY VERY BEST FAVORITE LORE
And i always thought they will be way more cooler people in alliance than horde
Because tauren druids were one of the ugliest things I had ever seen in a game. And horde architecture were boring compared to i.e. elven colours and themes.
Mooooooooo! 
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I spent a long time as Horde, but in the end, the battle was won on aesthetics.
And the Orgrimmar ghetto. As a tauren at the time, I was pretty disgusted by finding ‘my people’ resigned to a tiny pond at the back of the city, meanwhile Thunder Bluff had lost some of its portals and utility as a home base. Playing a pandaren is even worse. Ji Firepaw looks so out of place in the city now. Garrosh did not deserve him, and I find it hard to justify pandaren playing Horde side at all.
Thought maybe things would improve with later expansions but… they never did. Orgrimmar still feels like it was built for orcs, and everyone else is second class.
And then Sylvanas’ behaviour. Really. Maybe the whole thing was designed to make players say #NotMyWarchief, in which case, well done Blizzard. I liked Thrall, and Baine; not Sylvanas.
The above, combined with finding myself without a functioning guild, finally saw me opening my wallet and faction swapping my two main characters.
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The exactly opposite for me, plus i could not say “no” because she bought me to world of warcraft as my account was a “present” just to show me how good wow is because i was trolling her each time i was on her house and she was raiding.
Guess she can be laughing now, from a distance ofcourse 
Alliance had Gnomes. Now they have two kinds of gnomes. Easy choice!
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For the alliance. Wc3
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The alliance were my go to guys in WC3 as well. Their Frozen Throne new music theme was amazeballs:
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But horde now is 60% elven. What do you mean? 
? Are you implying horde stole everything from alliance including the elf stuff? Masakaaa
I chose Alliance because I love the night elves. Mainly the lovely natural environments, the worship of the natural world and the woods… it feels like the closest I can get to parts of my own culture that have been stamped out and eroded over the years.
For similar reasons, I feel drawn to blood elves, and played belf through TBC and wrath, but over time, as the leaders of the horde changed and became truly nasty, I couldn’t handle it.
I like to think I am a generally good person with strong morals, and I need to play my characters that way wherever possible.
I RP my characters to some degree, so while I do play a horde toon to fill in the story gaps, my character is very irreverent towards the horde leaders.
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I like the races and lore more + i dont want to live in a mud hut 
Me trying to lure people to sample mechagnomes like:
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oh my gosh pax, thats so accurate.
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I’d play that (on an alt, female main, always). Would make a great combat pet too.
Would sell me on mechagnomes if I weren’t playing one already!
I wanted to play Alliance and recently tried it because they have better looks but I want warmode on and there was like 2,5x horde that made it not so fun.
Most Allliance prefers to play with warmode off so I went back to horde again.
First time I saw the flick was well after my MG passion was bloomed. Saw this character and was like “Ooooh I think I will like this one.”. Had me running ideas of how a band of mechagnome monster hunters might make for a unique RP concept.
Where light fails to dispel the darkness, science will succeed!
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Back in '05, pretty Night Elves and Knights with castles theme. Horde races ugly bleh. 11yo girl mentality that I’ve now outgrown.
Looks at main Horde character
Actually nevermind.
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Because Daelin did nothing wrong.
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Better looking races mostly. I used to like undead but the model update ruined it, now night elf and human are by far the best looking races for me