A lot of people have felt a big burnout or little to no enjoyment in playing the game, especially in BFA.
Looking back, streaming wasn’t as popular before the launch of BFA as was throughout. And BFA saw very low numbers throughout the entire expansion.
Players were left frustrated and looked for others on youtube and twitch that might share their opinions, because BFA was never really good… and it never became good. (in my opinion anyway)
They were able to find content creators who not only shared their criticism of the game, but made content that wasn’t about the daily chores.
- Lore dives
- Previous expansion history
- Lore behind characters
- Top 10’s
and so on…
Then certain streamers started to grow massively because of this, and those streamers would invite the community to play with them on the premise
“Hey, the game may not be fun if you do it alone, but play with me, and we’re going to have a ton of fun”
Bold statements… but it worked. A lot of streamers created a following, where they would interact not only with their guilds, but all of their fans.
Then they started doing events:
- Transmog competitions
- Gambling
- Races
And people loved it. They would rather be in the chatroom of their proffered streamer, then grind Islands, Warfronts, WQ or whatever the game actually offered.
One streamer in particular, made it very funny to open the weekly chest. The most dreaded and disappointing experience in BFA for them majority. Yet that was turned into a ritual of RP and prayers to RNGesus and the viewers trying to reveal if the loot was good or bad without said streamer looking.
For me, that was the first time I ever had a smile on my face in the contexts of that weekly lootbox.
Then Classic launched. This was big… and still is. Double the subscription numbers and is still rocking strong. This was a goldmine for streamers, returning players who had grown up and no longer had the time to go through the adventure, could simply tune in to streamers during lunchbreaks or tiresome evenings and relive some of the nostalgia.
And today? It’s become like a ritual for a lot of players to tune in to content creators once a day.
- What’s the new lore stuff
- How’s the SL alpha going
- What are the goods and bads of SL alpha
- Longboi watch
- Crazy speculation about 10.0
- And what shennanigans is Malder up to.
Content creators provide and include you, the viewer, in news, ideas and entertainment that you cannot find in the game by yourself.
I would even say that they elevate the experience of the actual game. I cannot imagine playing WoW at this point without the insights and entertainment provided by content creators, they breathe fresh air into a product that really needs it.
Personally though, I am very curious if all these content creators would have been anywhere near as successful, had BFA been a massive success topping WotLK subscription numbers without the assistance of Classic.
A lot of them became popular by being negative towards WoW, rightfully so, but still. Does make you wonder, huh… that Blizzards most controversial streamer… was only able to become so popular… because of Blizzard.