I’ll share my opinion too, just for the heck of it.
I think there’s a disparity between what WoW is and what WoW could be.
Right now WoW is a two-tier design. Organized Raiding, Mythic+ Dungeons, and Rated PvP are tier 1, and everything else – World Quests, Unrated PvP, LFR, Professions, etc. – is tier 2.
The longevity of WoW’s gameplay resides almost entirely within the tier 1 content.
The Associate Game Director Morgan Day recently stated that a Season in WoW is approximately 8 months long. So what content has enough longevity to be relevant for 8 months? Well it’s Organized Raiding, Mythic+ Dungeons, and Rated PvP.
A semi-decent raiding guild can actually whack away at Sepulcher of the First Ones for 8 months and make steady progression every week until they get to The Jailer on Mythic difficulty and beat him and get the best loot in the game.
The same goes for Mythic+ Dungeons and Rated PvP where the player competition keeps the content forever relevant as there’s always the striving to do the higher key or reach the higher rating.
So that’s all good.
But if you’re not focused on any of these 3 activities, then you run out of stuff to do rather quickly.
Take Zereth Mortis for example. There’s a storyline, a reputation, some gear progression, and some general zone progression and currencies.
If you invest a reasonable amount of effort into the zone every day, then you’ll complete all of the above within 1-2 months.
What are you then supposed to do in the remaining 6-7 months of the Season?!
Unsubscribe?!
So that’s sort of the lay of the land.
WoW is an excellent long-term game for the players who are heavily invested in Organized Raiding, Mythic+ Dungeons, or Rated PvP, because their preferred content provides tangible gameplay value every single day and week and month and year in an expansion.
But for everyone else WoW is really just an intermittent game that you exhaust of gameplay value rather quickly. And then you wait until Blizzard adds new content and you chop through that in short order. And then you wait again.
What seems reasonable to propose, in my opinion, is for Blizzard to add longevity to more gameplay activities so players don’t finish them so quickly.
Zereth Mortis is an excellent zone, but if a WoW Season is 8 months long, then it’s clearly a design flaw if the zone only provides 1-2 months worth of gameplay value.