Give them sufficient incentive to move to less populated areas and they would. I think if they worked on teh alliance well, people would come back,.they have to be brave and make the alliance attractive enough to attract alliance and horde players alike.
stuff that is cool enough, lore and vibe that is cool enough to make you wanna play an alliance toon. inevitably, some would stay horde, some would have their new mains alliance. You would have faction changes and all that money from that too.
Racials is not enough, but if you combine some really heavy development with some very minor boosts, I think it could work.
Yes, indeed they have, but also heavily promoted the horde, made it much more attractive… all this helped. the horde went tobe known as the cool faction, and not just because of the players that played it, the vibe, the development, the racial advantages.
THink about it, it had everything going for it better than the alliance did, whether racials, lore developments, features, cool stuff. Everythig you loved the allinace for the horde had a better version of and had the advantages.
Focus on the allinace for awhile, ensure it has the advantages, thorw in some cool races like these: