Taken from an interview WoWhead just posted:
Removing Dungeon Finder in Wrath of the Lich King Classic
One of the hot buttons issues amongst the community is the removal of dungeon finder. One of the central pieces of the conversation is what happens to Emblems if Dungeon Finder is removed, what type of system is the team considering to help with LFG Chat, and lastly would Dungeon Finder be okay if it wasn’t cross realm? Can you share any information on the topic?
Brian Birmingham: First, I want to emphasize that our goal is to provide a tool that makes it easy to find groups, without sacrificing human-to-human interaction. World of Warcraft has had numerous versions of group finding tools over the years, and there are lessons we can learn from all of them, including Random Dungeon Finder. We’re looking at modern World of Warcraft’s Premade Group Finder and Burning Crusade Classic’s Looking For Group tool for inspiration and ideas.
Looking first at the modern tools, we like the inviting and streamlined UI flow that helps you find the activity you’re looking for. We also think it makes sense to declare your role in the group, so it’s clear which roles you already have and what you’re still looking for—we’ll probably borrow those ideas. But as you alluded to, cross realm grouping is one of our concerns with the modern tools. When you’re unlikely to see your groupmates again, it can make your interaction feel more transactional, which can inadvertently encourage other negative social behaviors.
With the Burning Crusade Classic tool, one thing we like is that you can advertise your availability without signing up to organize the group. It’s nice to have a way of saying, “I’m available, but I don’t want to lead”. We’ve heard from some players that they really like engaging with the grouping tool that way, so we want to support that behavior as well. The biggest problem with Burning Crusade’s tool is just that it’s not widely used, so we’d like to make it more enticing by streamlining its interface or adding an incentive to try it.
You also asked about Emblems. It’s important to remember that Emblems dropped from bosses in both dungeons and raids throughout Wrath of the Lich King. Prior to the introduction of Dungeon Finder in patch 3.3, there was also a daily quest targeting a specific dungeon that awarded bonus emblems, which is what the Random Dungeon Finder bonus replaced. We’re currently planning to restore that daily quest bonus.
As for the LFG channel, we know some of the larger realms see a lot of spam in that chat, and we have some ideas for how to clean it up. We’re considering bringing over some of the changes in Season of Mastery that reduced boosting spam there and should have more to share on that topic soon. It’s worth noting that the policy against advertising boosts in the Looking for Group channel applies to Classic as well as to modern WoW.
Lastly, and perhaps most importantly, there will be a way to get the Perky Pug. We know you didn’t forget that little guy, and we didn’t either. He’ll be available through an in-game activity, likely related to grouping up as he was originally. We’re still talking about the specifics, and we’re interested to hear ideas from the community around that as well.