We’ll see.
Blizzard are definitely trying to jam their socialization down everyone’s throats.
That’s Housing and Neighborhoods for you. That’s Group Finder and manual group-making. Communities. Guilds. All that stuff.
They really want players to talk to each other, learn to know each other, and form those social bonds that were so insanely strong back in the old days.
And it does make sense. It does enrich the game experience if you’re running a dungeon with a group of players that are talking and having a good time with each other, as opposed to everyone anonymously and silently just going through the motions and not acknowledging each other at all.
It is an MMORPG after all, so it rings a bit hollow if all these people playing in a shared space don’t actually care much about each other as people.
I just don’t think Blizzard can succeed. That time has passed and WoW is not the game that can re-create it.
Social media has largely eclipsed video games as the digital place for socialization. I mean, we are having more socialization here on the forums than we likely have in the game.
If that’s all Group Finder is, it may as well be an automated queue system.
The whole point of Group Finder is that players should have some kind of social interaction with each other as they form a group for something.
“I’m looking for four brave adventurers to traverse the dangerous lands of the spider kingdom with me!”
“I would like to join you in your quest to rid these foul beasts from the earth, but I am but an old and frail sorcerer.”
“Do you know how to make a good meal and say some intelligent things once in a while?”
“Yes, I do know how to conjure a lavish feast, and I can tell you that Benjamin Harrison was the 23rd President of the United States.”
“Excellent! You shall be a fine companion. Welcome aboard!”
That’s the social experience Blizzard desperately wants from Group Finder.
But what they’re really getting is this:
“LF heal +12 timed, no beta, no scrub, only meta, whisp me”
“Can I join?”
“Spec?”
“Holy Priest”
“Gear?”
“Item level 695.”
“RiO?”
“Never been there.”
“Declined”
And that’s being generous. It’s more like Tinder where the group leaders are just swiping left on 99% of applicants. And that’s not a good experience and certainly not the kind of vision Blizzard has for Group Finder.