Cool point however - Why not offer a once per 6 month character move for all players or something? Maybe even annual?
It would just be nice to bring back a character from a server group that’s just of no interest to that player.
The price is also a bit of a deterrant so that people don’t hop all over the show.
A one time transfer for old characters would make sense but a recurrent server transfer seem excessive. I mean do we really need to change realms for every tier ? The cons seem to outweigh the pros here.
Imho the focus shouldn’t be on free server transfers but rather on dead realms. A massive exodus of their already small playerbase won’t do them any good.
They could just turn free transfer from several high and full realms to low / med pop realms atleast for while. Could even add free faction change If you move realm what is mostly only one faction and want go opposite faction for whatever reason.
The fact it’s automated and it’s 27quid for a FC is hilarious
Hello.
We intend to offer bundles of realm-to-realm character transfers for a discounted total price in a future update to World of Warcraft and the in-game Shop. This new offering will allow players to select multiple characters that are on the same account and move them all to a destination realm in one purchase.
We don’t have the final sizes, pricing, and date these new bundles will become available just yet, but we’ll let you know all of that as soon as possible.
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Interesting.
That is most wonderful news for those who need these services. Much obliged Blizzard, much obliged.
Could you also perhaps think on making name changes a little bit cheaper? Thank you.
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Jesus where did he come from? o.O
xD
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Thats good news everyone!
Nazareth I believe
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Gz OP you made it to the big leagues! You got a US mod to give you a answer!
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Would be nicer if ppl on dead servers would get merges or free transfers as they never continued merging 
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Make it free until you find a solution to the unbalance between factions. We shouldn’t have to pay more because of the failings of Blizzard and I’m surely not going to.
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But your already alliance, the alliance needs soldiers damnit!
The other way around. Alliance is dead.
Thats what i said, the alliance needs soldiers o.0 or cannon fodder
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To celebrate the good news, free chocolate/mud cake for us all!
Worry not, it’s not from Amsterdam (unless you want it to be…)
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I read it wrong, I read faction transfer 
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This is very good news! Sholah described the rationale for making a barrier to casual transfers above, but the current pricing is prohibitive for people with many characters on a (dead-ish) realm.
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